My Name is Luna Shin:

Delivering Excellence in Creative Web Design, Digital Marketing, and Brand Identity Development

About Luna.

Accomplished Creative Art Director with extensive experience directing and implementing a broad range of revenue-generating design projects from concept to launch. Effective in translating business requirements into strong work products. Dynamic web designer adept at creating digital marketing and graphic designs via customized and WordPress-based sites.

Recognized for delivering out-of-the-box concepts, high-impact visuals, and innovative strategies for online and print delivery. Able to drive leading market share, response rates, and customer base expansion. Talent for achieving messaging and branding consistency, storyboarding, cross-channel marketing, print/web/interactive design, and creative team management.


Technical Skills
Visual Design: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premier), Wacom Tablet
Web Design: Interactive Prototype Tools, WordPress, Sublime, Dreamweaver, HTML5, JS, Page Builders, Hosting/Domains, Instapage, Unbounce, Browser Stack, Google Ads & Analytics, Optin Monster
Email Design: Litmus, ESPs
Back-End Tools: WordPress APIs and Hooks, Zapier
Project Trackers: JIRA, Trello, Tableau, G Suite, Office 365
Creative Art Direction | Project Management | Training & Development | UI/UX Design | Web & Interactive Design
Design Mockups | Brand Identity | Workflow Planning | Publication Design | Marketing & Promotional Plans and Materials
Time Management | Relationship Building | Team Leadership | Training & Mentoring | Website Traffic Analytics

Apr. 2019 to present

Drive end-to-end marketing and sales creative concept for brand and product efforts. Conceive and execute a refined, aesthetic of clean, elegant, and premium design work products utilizing multimedia and strong graphic design, typography, and layout. Oversee the creative strategy through visual storytelling.

Key Achievements

  • Successfully create PowerPoint sales presentations, print/digital touch media, interactive site content, and email, social, and signage marketing communications; ensured brand identity in a cohesive, disruptive, and competitive way.
  • Led projects to address business challenges; utilized B2B design to drive responses from Fortune 500 prospects.
  • Assumed ownership of the American Express client and issues; created 75+ websites in two weeks and managed the project with the Creative and Developer Teams resulting in $200K in cost savings and eliminated the client’s flight risk.
  • Implemented the design request process, site building, and management process to enhanced team productivity.
  • Crafted email creatives for corporate-level clients; improved click rate and click through rates.

2015 ~ 2019

Trained and onboarded developers and cross-functional team members on WordPress web design. Managed and tracked a daily report for current/future projects and initiatives. Designed websites for site brands, storyboard, layouts, project planning. Created visual stories promoting engagement in the social/digital space. Designed WordPress sites and ESP integration

Key Achievements

  • Streamlined theme and plugin builds and maintained front-end and back-end client websites.
  • Built and managed site development processes and site management for 200+ websites.
  • Matched strategic direction with design results for the digital and web-based marketing initiatives; provided QA on creative deliverables; exhibited awareness of current web design practices and issued cross-browser compatibility.
  • Coordinated back-up and security, migrated content, and performed quality assurance.

2014 ~ 2015

Oversaw the marketing plan and developed marketing collateral, email branding, and landing pages for premier brands including Lyft, T-Mobile, MetLife, GlobeLife, H&R Block, Progressive Insurance, ADT, multiple universities.

Key Achievements

  • Drove email design, coding, testing, and email analysis.
  • Led the seamless design of online marketing asset templates for the team.
  • Created landing pages for clients and the team.
  • Developed and managed Entertainment, Insurance, Financial, and Housing websites; created the sites?concept and promoted the brand identities and value proposition.

2010 ~ 2013

Addressed gaps and enhanced the customer experience with products and solutions. Analyzed customer, business, and product performance metrics.

Key Achievements

  • Coordinated the project development lifecycle from proposal to product.
  • Led multiple key projects including the JTR service website, the e-commerce site, and ERP System뭩 UI/UX for Innovative Cosmetic Concept LLC.
  • Developed the International Digital Systems?new identity system website.
  • Created a LIG Insurance Portal Electronic Ticket Management System (ETMS), Billing Portal UI/UX design, business pitch materials, and branding materials.

Dec. 2002 ~ Aug. 2006

Major projects include: Primetime Korean broadcasting network MBC’s World Cup site; WOW TV’s on-line simulated investment contest site; Korean securities company’s secured website; top Korean carrier KTF’s mobile game site ‘Pang Pang Baby’

Oct. 1999 ~ Oct. 2002

Major projects include: User interface display for Sewon Telecom mobile phones and Hyundai Gulliver phone; Korean carrier Hanaro Telecom website development and display booth design for the 2002 COEX Business Fair

  • Degree: M.S. Candidate in Multimedia Design; Attended 2005-2006
    Institution: Sangmyung Graduate School of Art & Design, Seoul, Rep. of Korea

    Degree: B.A. in Printmaking, 2000
    Institution: Hongik University, Seoul, Rep. of Korea.

  • Accepted for 2003,2002 Korean Contemporary Printings Competition & Exhibition.

    Member of Hongik Printmakers Association

  • Working proficiency in Korean (verbal and written).